After a decade in private-label fashion, Madeline Goodwill noticed a gap: comfortable, natural-fiber, sustainable undergarments that don’t define femininity through sequins, lace, and discomfort.
So she founded MADGOOD Apparel, a queer-founded, small-batch brand for every gender expression.
In this episode, we dig into her philosophy of femininity as an energy rather than a dress code, her biodegradable modal collection, her casting of models across all bodies and genders, and what’s next: Spring 2027 in 100% organic cotton, with expanded plus sizes and fuller cup sizes.
Click here to read Madeline’s Kailon Magazine feature by Grace Myatt.
